Is There Value In TikTok?

As a marketing intern for Wealthy Habits and a 20-year-old growing up in the 21st century, I’ve spent a lot of time on TikTok. I’ve seen videos from a wide variety of people: comedians, songwriters, makeup artists, housekeepers… the list goes on. But the videos that stick with me the most are by users who specialize in the art of “Adulting.”

Everyone has to start adulting at some point, yet no one really talks about how to go about it. Sure, I can always call my mom if I don’t know whether to put a 0 or 1 on my W-4 form, but that’s a quick question with a quick answer. What happens when you don’t know any of the big stuff, like saving accounts and grocery budgeting? Well, there are TikTok users who have some beneficial solutions.

One of the biggest moments of culture shock upon moving out of my parents’ house was figuring out what to eat on a daily basis. I’d go to the grocery store and look around in bewilderment, unsure of which aisle to even start in, much less the products to choose. There are so many aspects to consider when figuring out your meals for the week— how much time you have to cook and to eat, what ingredients you have available, and the level of skill required to make a dish— and I was beyond LOST. Luckily, TikTok started pushing recipe videos onto my home page (called the ForYou page), and I became inspired. Chefs like @iamtabithabrown went viral for their easy and educational cooking videos that appealed to so many young people. Now, whenever I’m clueless on what to do for dinner, I’ll pull up one of the many cooking account pages and scroll through until I find something I like!

Also, many Personal Finance users are active on TikTok and have many young viewers inquiring about the way to accumulate wealth. As someone who graduated from high school at the same time that TikTok was growing in popularity, I was looking for some guidance on what exactly to do when it came down to making adult decisions like saving, budgeting, and investing. These concepts were completely foreign to me. I hadn’t put away any money for my future yet and the bank was still just a place I could get a lollipop from. So, once I found those finance accounts, like @themoneymovement or @calltoleap I started feeling more confident in my financial skills and planning. They explain complicated money-related concepts in a short amount of time— for instance, what a mortgage is, how to check your credit score— whereas my school curriculum barely covered it.

I understand that as a parent it can be concerning to see your child scrolling on their phone 24/7, but by encouraging more useful activities to scroll through, adult productivity becomes a priority. Because of the life-skill accounts on TikTok, young adults like me have now successfully navigated some of the lesser-known woes of growing up.

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